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Is e-cigarette advertising associated with e-cigarette use among young people? New survey evidence from Poland

Bibliographic Data

ID22081932
AuthorsBeata Świątkowska (0000-0003-3757-3868, Medical University of Lodz, corresponding author), Radosław Zajdel (0000-0002-1654-8957, University of Lodz), Łukasz Balwicki (0000-0002-8821-7911, Gdańsk Medical University), Dorota Kaleta (0000-0001-8453-8235, Medical University of Lodz)
Year2024
Volume12
Pages1448011-1448011
Publication date2024-10-07
Open AccessYes
TypeARTICLE
VenueFrontiers in Public Health (JOURNAL)
Journal identifiersISSN: 2296-2565 • E-ISSN: 2296-2565
PublisherFrontiers Media SA (PUBLISHER • CH)
DOI10.3389/fpubh.2024.1448011
PMID39435405
OpenAlexW4403170780
LanguageEN
Citations received1
References cited23

Objective: Young people are routinely exposed to e-cigarettes advertising. We examined the impact of e-cigarette advertising on e-cigarette use in a large representative sample of adolescents. Methods: = 7,498). Data were collected through a detailed questionnaire recommended by international health organizations for monitoring tobacco use by adolescents. Simple and multiple logistic regression analyzes were conducted, adjusting for sex, age, type of school, place of residence, smoking of traditional cigarettes and parental smoking. Frequencies and proportions for descriptive statistics, and adjusted odds ratios with 95% confidence intervals for logistic regression models were reported. Results: Approximately, 56% of interviewees had noticed some form of e-cigarettes advertising. Exposure to e-cigarette advertising was significantly associated with ever use of e-cigarettes (OR = 1.29; 95% CI: 1.09-1.53). Exposure to e-cigarette advertising via club/pub/disco was significantly associated with current e-cigarette use (OR = 1.58; 95% CI: 1.06-2.36). Adolescents who have ever used e-cigarettes were more likely than never users to report exposure to advertisements on club/pub/disco (OR = 1.57; 95% CI: 1.08-2.30) and internet (OR = 1.22; 95% CI: 1.01-1.47). Conclusion: Despite the applicable advertising restrictions, the majority of young people declared contact with e-cigarette advertising, which shows the urgent need for more global action. The internet and advertisements in clubs, pubs and discos seem to be the key places of exposure. These forms of exposure need to be urgently addressed given their clear link to e-cigarette use

Advertising · Club · Confidence interval · Environmental health · Logistic regression · Odds · Odds ratio · Residence · Antioxidant Activity and Oxidative Stress · Demography · Medicine · Nutrition and Health Studies · Smoking Behavior and Cessation

  • Analyzing the Sociodemographic and Personal Factors that Influence e-Cigarette Use in Türkiye

    Open Access•Şeyda Ünver, Lokman Şahin et al.•SAGE Open•2025

  • Association Between Initial Use of e-Cigarettes and Subsequent Cigarette Smoking Among Adolescents and Young Adults

    Open Access•Samir Soneji, Jessica L Barrington-Trimis et al.•JAMA Pediatrics•2017

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  • Association between E-Cigarette Advertising Exposure and Use of E-Cigarettes among a Cohort of U.S. Youth and Young Adults

    Open Access•Van Vuong, Amy L Nyman et al.•International Journal of…•2022

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    Open Access•Mateusz Jankowski, Aurelia Ostrowska et al.•International Journal of…•2022

  • Tobacco and E-Cigarettes Point of Sale Advertising—Assessing Compliance with Tobacco Advertising, Promotion and Sponsorship Bans in Poland

    Open Access•Kinga Polanska, Dorota Kaleta•International Journal of…•2021

  • Do Young People Perceive E-Cigarettes and Heated Tobacco as Less Harmful Than Traditional Cigarettes? A Survey from Poland

    Open Access•Ilona Wężyk-Caba, Dorota Kaleta et al.•International Journal of…•2022

  • Exposure to e-cigarette advertising, attitudes, and use susceptibility in adolescents who had never used e-cigarettes or cigarettes

    Open Access•Lijun Wang, Jianjiu Chen et al.•BMC Public Health•2020

Citations per year1
Citation span2025 - 2025 (1)
Highly citedNo

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