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The code of sustainable success in fitness apps

Social comparison mechanism enabled by user facilitated supports

Bibliographic Data

ID22085697
AuthorsKuang Wu (Xi'an Jiaotong University), Qi Li (0000-0003-3042-3584), Li Qi (0000-0002-7224-1327, Xi'an Jiaotong University), Yang Liu (0000-0003-1220-7044, Jilin University of Finance and Economics, corresponding author)
Year2025
Volume13
Pages1632598-1632598
Publication date2025-08-04
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueFrontiers in Public Health (JOURNAL)
Journal identifiersISSN: 2296-2565 • E-ISSN: 2296-2565
PublisherFrontiers Media SA (PUBLISHER • CH)
DOI10.3389/fpubh.2025.1632598
PMID40832034
OpenAlexW4412882075
LanguageEN
References cited59

Introduction: Integrating social comparison theory and social support theory, this study develops a holistic model examining how fitness app social features influence sustainable development of users. This study not only extends the influence of user facilitated support, but also explores the social comparison factors, providing unique insights into interpreting the mechanism of continuous use intention and fitness intention. Methods: This study collects empirical data by distributing questionnaires. We use structural equation modeling to examine the relationship between fitness app social features, continuous use intention and fitness intention. Results: This study finds that information support, emotional support and upward comparison affect social presence and fitness interest positively, which in turn affect continuous use intention and fitness intention positively. Interestingly, downward comparison affects social presence negatively. Discussion: These findings provide references for fitness platform practitioners to design marketing strategies and thus improve the sustainable commercial value of fitness apps. In addition, the results can be applied to promote users' fitness motivation and thus offer sustainable health value to the society

Social support · Structural equation modeling · AI in Service Interactions · Applied Psychology · Behavioral Health and Interventions · Computer Science · Innovative Human-Technology Interaction · Psychology · Social Psychology

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