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Study on the influencing factors of forest-based health and wellness services from the supply and demand perspective

Bibliographic Data

ID22089281
AuthorsKunjing Wei (Guiyang Medical University), Geyao Zhou (Guiyang Medical University, corresponding author), Xianfeng Zhou (0000-0002-7756-9460, Guiyang Medical University), Yufang Zhang (0000-0003-4891-2060, Guiyang Medical University), Qiuyue Liao (0000-0001-8514-9792, Guiyang Medical University)
Year2025
Volume13
Pages1665320-1665320
Publication date2025-09-19
Open AccessYes
TypeARTICLE
VenueFrontiers in Public Health (JOURNAL)
Journal identifiersISSN: 2296-2565 • E-ISSN: 2296-2565
PublisherFrontiers Media SA (PUBLISHER • CH)
DOI10.3389/fpubh.2025.1665320
PMID41048309
OpenAlexW4414364653
LanguageEN
Citations received1
References cited45

Objective: This study investigates the key factors influencing the development of forest-based health and wellness (FHW) services in Guizhou Province, China, from both supply- and demand-side perspectives. Methods: A purposive sample of 242 staff members and 420 consumers from 17 FHW bases was surveyed between March and June 2024. Data were analyzed using binary logistic regression for supply-side factors and ordered logistic regression for demand-side determinants, following reliability and validity testing of the questionnaires. Findings: On the supply side, the effectiveness of health management programs, adequacy of health facilities, and implementation of health education activities significantly affected service delivery. On the demand side, consumer satisfaction was shaped by instructor professionalism, perceived health benefits, the layout of leisure facilities, staff courtesy, and access to health product purchase channels. Conclusion: To advance the sustainable development of FHW, we propose a coordinated agenda across stakeholders. On the supply side, providers should strengthen the scientific rigor and implementation fidelity of health-management programs, upgrade and complete wellness infrastructure, and institutionalize routine health-education activities. On the demand side, priorities include enhancing the professional competence of wellness interpreters/guides and therapists; increasing consumers' perceived health gains; optimizing the siting and accessibility of rest pavilions and related amenities; and improving courteous, patient-centered service as well as the availability and accessibility of health-product purchasing channels. For policymakers, stronger interdepartmental coordination is needed to support and enable the effective implementation of these measures. Novelty: This study provides one of the first comprehensive analyses combining supply and demand perspectives in FHW services, offering evidence-based recommendations for policy, practice, and industry development in emerging health economies

Demand forecasting · Demand management · Health care · Health services · Supply and demand · Advanced Technologies in Various Fields · Healthcare Systems and Reforms · Urban Green Space and Health

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Citations per year1
Citation span2026 - 2026 (1)
Highly citedNo

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