Reactance and norms in a highly collectivist and compliance-oriented society
Bibliographic Data
| ID | 22092309 |
|---|---|
| Authors | Hessah Fahd Alhugbani (King Saud University, corresponding author) |
| Year | 2025 |
| Volume | 10 |
| Publication date | 2025-05-16 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Frontiers in Communication (JOURNAL) |
| Journal identifiers | ISSN: 2297-900X • E-ISSN: 2297-900X |
| Publisher | Frontiers Media SA (PUBLISHER • CH) |
| DOI | 10.3389/fcomm.2025.1512440 |
| OpenAlex | W4410453682 |
| Language | EN |
| References cited | 40 |
The purpose of this study is to test the theories of communication about health crises and theories of persuasive health communication that have been applied to COVID-19 in a different cultural context in order to understand these theories need to be adapted for a global pandemic. In order to explore this realm, the conceptual framework established by the theory of planned behavior is expanded by adding two components. The first component is to understand the role of compliance and the way it interacts with psychological reactance. The second component is to understand the role of collectivism in the way it interacts with the subjective norms component of the integrated model. By utilizing message cues, this study used an experimental design to empirically test whether using the norms and compliance cues affect behavioral intentions to follow government-enforced health policies to contain COVID-19. A between-subjects experiment was conducted with random assignment to one of three conditions: a health message with language of compliance, a health message with a norm cue, and a control health message without either of these treatments. In order to test the hypotheses of this study, two samples were recruited. One was from King Saud University (KSU) students and the other sample was from University of Missouri (Mizzou) students. The results of this study led to conclude that cultural differences do exist, but the tools to theorize about these differences need to be developed and refined
Collectivism · Electrical engineering · Individualism · Political science · Reactance · Behavioral Health and Interventions · Cultural Differences and Values · Engineering · Law · Psychology · Social and Intergroup Psychology · Social Psychology
Antecedents to Psychological Reactance
Bidirectional associations between descriptive and injunctive norms
Social influence in the theory of planned behaviour
Psychological entropy
Efficacy of the Theory of Planned Behaviour
From Intentions to Actions
The theory of planned behavior
The weirdest people in the world?
How the Comforting Process Fails
Effects of religiosity and travel desire on Covid-19 vaccination intentions
Why Do Some Americans Resist Covid-19 Prevention Behavior? An Analysis of Issue Importance, Message Fatigue, and Reactance Regarding Covid-19 Messaging
The theory of planned behavior
Exploring activity-travel behavior changes during the beginning of Covid-19 pandemic in Indonesia
A Theory of Psychological Reactance
Rethinking individualism and collectivism
Following the crowd in times of crisis
Covid-19 protective model
Covid-19
A cross-cultural investigation of consumer e-shopping adoption
Subject variables and reactance to persuasive communications about drugs
Perceived Threat and Authoritarianism
A Motivational Model of Authoritarianism
Clarifying the structure and nature of left-wing authoritarianism
Psychological Reactance and Persuasive Health Communication
| Highly cited | No |
|---|