Act
An Evidence-Based Macro Framework to Examine How Communication Approaches Can Change Social Norms Around Female Genital Mutilation
Bibliographic Data
| ID | 22092319 |
|---|---|
| Authors | Suruchi Sood (0000-0003-0958-3348, Drexel University, corresponding author), Kelli Kostizak (0000-0003-4117-6224, Drexel University), Charlotte Lapsansky (United Nations Children's Fund), Carmen Cronin (Johns Hopkins University), Sarah Stevens (0000-0002-7599-0729, Drexel University), Mar Jubero (United Nations Children's Fund), Theresa Kilbane (United Nations Children's Fund), Rafael Obregon (0000-0002-6647-9056, United Nations Children's Fund) |
| Year | 2020 |
| Volume | 5 |
| Publication date | 2020-06-02 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Frontiers in Communication (JOURNAL) |
| Journal identifiers | ISSN: 2297-900X • E-ISSN: 2297-900X |
| Publisher | Frontiers Media SA (PUBLISHER • CH) |
| DOI | 10.3389/fcomm.2020.00029 |
| OpenAlex | W3032994910 |
| Language | EN |
| Citations received | 6 |
| References cited | 30 |
Female genital mutilation (FGM) is a complex harmful traditional practice associated with prevalent social norms. Yet, there is a lack of social norms focused conceptual and measurement frameworks to assess the impact of social and behavior change communication-based interventions towards ending the practice of FGM. This manuscript describes the development of an evidence-based macro framework to measure FGM behavior and social norms change over time. ACT is an acronym for the different sections of the framework: 1) Assess What People Know, Feel, and Do; 2) Ascertain Normative Factors; 3) Consider the Context, Especially Gender and Power; 4) Collect Information on Social Networks and Support; 5) Track Individual and Social Change Over Time; and 6) Triangulate All Data Analysis. ACT takes a social-ecological perspective to change and was constructed using various social norms theories, both in general and specific to FGM. Subsequently, meetings were held with social norms and FGM field experts across the world to further refine the framework. The ACT framework includes a menu of constructs, indicators, methods, and tools that can be adapted according to available resources, the local context, and research limitations. Both qualitative and participatory quantitative methods are described. Descriptions of the steps necessary to measure social norms change with regard to FGM through monitoring and evaluation are included. The ACT framework allows for change to be directly linked to the communication approaches used by interventions through attribution and contribution using indicators to measure outputs, short-term outcomes, and exposure. Triangulation is built into the ACT framework to facilitate validation, enrichment, and holistic interpretation of data, as well as creating a feedback loop. ACT is currently being validated in two countries in Africa in which FGM is practiced to different extents. Next steps are discussed
Geography · Normative · Political science · Psychological intervention · Social change · Female Genital Mutilation/Cutting Issues · Psychology · Sexual Assault and Victimization Studies · Social Psychology
Prevalence and determinants of female genital mutilation
Spillover effects of third-party punishment on cooperation
Combining Theory and Research to Validate a Social Norms Framework Addressing Female Genital Mutilation
Changing gender norms around female genital mutilation/cutting (FGM/C)
Towards a model for integrating end FGM/C efforts across sectors and systems
Social clustering of preference for female genital mutilation/cutting in south-central Ethiopia
Systematic Data Collection
How Behaviors are Influenced by Perceived Norms
Modeling the Relationship Between Descriptive Norms and Behaviors
The theory of planned behavior
The Health Belief Model and Preventive Health Behavior
Social learning theory
Values Deliberation and Collective Action
Norms in the Wild
From Innovation to Social Norm
Communication and Normative Influence
A Re-Explication of Social Norms, Ten Years Later
An Explication of Social Norms
All in the family
Legislating Change? Responses to Criminalizing Female Genital Cutting in Senegal
A focus theory of normative conduct
Ending Footbinding and Infibulation
Social networks, ideation, and contraceptive behavior in Bangladesh
Dynamics of change in the practice of female genital cutting in Senegambia
Supplementary Interviewing Techniques to Maximize Output in Free Listing Tasks
The Evolution of Norms
| Unique citing works | 6 |
|---|---|
| Citations per year | 1.2 |
| Citation span | 2021 - 2025 (5) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 4 |