Testing mental health awareness communication materials targeting first responders
An exploratory study
Bibliographic Data
| ID | 22092343 |
|---|---|
| Authors | Kellie ODare (University of Central Florida), Leah Atwell (Florida Agricultural and Mechanical University), Lauren Porter (0000-0003-0151-9675, Florida Agricultural and Mechanical University), Brandy Carlson-Moore (Florida Agricultural and Mechanical University) |
| Year | 2026 |
| Volume | 10 |
| Publication date | 2026-02-11 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Frontiers in Communication (JOURNAL) |
| Journal identifiers | ISSN: 2297-900X • E-ISSN: 2297-900X |
| Publisher | Frontiers Media SA (PUBLISHER • CH) |
| DOI | 10.3389/fcomm.2025.1679445 |
| OpenAlex | W7128590582 |
| Language | EN |
| References cited | 15 |
Introduction First responders may face significant challenges impacting their mental well-being, yet mental health services are historically underutilized due to barriers such as stigma, fear of consequences, and lack of occupationally competent programs. Effective communication strategies are essential to encourage help-seeking behavior among this group. Objective This research aimed to test campaign materials designed to motivate first responders to utilize mental health resources and gather data to inform the development of effective behavior change campaigns. Method: Using a cross-sectional survey, researchers assessed first responders’ attitudes toward various mental health campaign materials. The survey included mental health advertisements and Likert-scale statements, allowing participants to prioritize advertising methods and rate their preferences for commonly used terminology. Results Out of 245 respondents, 149 completed at least 75% of the survey and were included in the analysis. The results showed that billboards were least effective in influencing information-seeking, while social media posts with real images and testimonials of first responders ranked highest. Respondents emphasized the importance of credibility, trust, and the use of real images in effective messaging. Social media and in-person visits were identified as the most effective ways to reach first responders. Terminology focused on resiliency and mental wellness was preferred over terms like “hero” and “warrior.” Discussion Promoting mental health among first responders requires targeted communication strategies that resonate with their experiences. Strengths-based imagery and messaging, along with consistent mental wellness programs, are recommended to support first responders’ mental health. Leadership within their organizations plays a crucial role in reinforcing these messages
Exploratory research · Health communication · Mental health · Social media · Terminology · Digital Mental Health Interventions · Mental Health Treatment and Access · Social Media in Health Education
| Highly cited | No |
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