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Sociological approach to the state-society communication under infodemic

Collective information hygiene in Indonesia

Bibliographic Data

ID22098655
AuthorsM A Muqsith (National Research and Innovation Agency), V L Muzykant (Peoples' Friendship University of Russia), В Л Музыкант (Peoples' Friendship University of Russia), F N Mahmudah (National Research and Innovation Agency), H Silvianto (Multimedia Nusantara University), V K A Putri (Multimedia Nusantara University)
Year2026
Volume26
Issue2
Pages580-592
Publication date2026-06-30
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueRUDN Journal of Sociology (JOURNAL)
Journal identifiersISSN: 2313-2272 • E-ISSN: 2408-8897
PublisherPeoples' Friendship University of Russia (PUBLISHER • RU)
DOI10.22363/2313-2272-2026-26-2-580-592
OpenAlexW7167026704
LanguageEN
References cited31

The paper examines how a well-designed training program can enhance the critical media literacy skills of public health promotion officers, changing how the state communicates with society under infodemic. The authors applied an explanatory sequential mixed-methods approach that combines quantitative and qualitative data collection and analysis: quantitative data is collected first, followed by qualitative research to explain and assess quantitative findings. In the quantitative research, 47 key employees participated in pre- and post-testing and N-Gain analyses in six domains: basic health communication concepts, audience segmentation, key message design, cultural adaptation, risk communication, and digital/media literacy. In the qualitative research, the participants’ essays were analysed using thematic coding to identify changes in their understanding of the media, power and their professional communication responsibilities. The quantitative data showed a significant improvement in total test scores from pre-test to post-test, with N-Gain figures indicating moderate to high learning gains, particularly in fundamentals and key message formulation. Thematic analysis demonstrated a shift from a transmission-oriented model of communication to critical, participatory and self-reflective models, highlighting the importance of fact-checking, information integrity, and the use of culturally relevant messages. The research emphasizes the potential of health communication training for public-sector professionals in low- and middle-income societies to develop the critical media literacy, thereby providing empirical and pedagogical grounds for enhancing trust, legitimacy, and media literacy education in complex information environments

Citizen journalism · Data collection · Health communication · Literacy · Participatory action research · Qualitative property · Qualitative research · Quantitative Research · Social media · Thematic analysis · Health Literacy and Information Accessibility · Literacy, Media, and Education · Misinformation and Its Impacts

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Citation velocityhistorical
Highly citedNo

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