Technological discourse in the Russian media

Main strategies for representing artificial intelligence

Datos Bibliográficos

ID22098683
AutoresZh V Puzanova (Peoples' Friendship University of Russia), Ж В Пузанова (Peoples' Friendship University of Russia), A G Tertyshnikova (0000-0001-5873-9850, Peoples' Friendship University of Russia), U O Pavlova (0000-0003-0437-6438, Peoples' Friendship University of Russia)
Año2024
Volumen24
Número3
Páginas747-763
Fecha de publicación2024-10-15
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaRUDN Journal of Sociology (JOURNAL)
Identificadores de la revistaISSN: 2313-2272 • E-ISSN: 2408-8897
EditorialPeoples' Friendship University of Russia (PUBLISHER • RU)
DOI10.22363/2313-2272-2024-24-3-747-763
OpenAlexW4415521872
IdiomaEN
Citas recibidas1
Referencias citadas12

Public perception of artificial intelligence may not coincide with its actual capabilities, but it plays the key role in how algorithms are developed, implemented, used and regulated. Mass media are not bystanders to this perception but shape public opinion: they influence attitudes towards technologies by setting the agenda and framing news. Given the fact that the issues of artificial intelligence have become increasingly requested in search engines and discussed on news resources in 2023-2024, we need to focus on the dominants of technological discourse and control over the transformation of society under the influence of new technological forms/orders. The sociological study conducted by the authors aimed at identifying representations and strategies for constructing the image of artificial intelligence in the Russian media under the active implementation and routinization of algorithmic technologies. The study was based on the discourse analysis as developed by sociology of knowledge - to understand how social actors form and use discursive strategies to realize their own interests. The article presents the results of the analysis, showing how the media represent artificial intelligence, which actors participate in the discussion and what meta-frames for the technology the media use. Thus, the authors mention that the news discourse at the time of the study was not sensitive to the potential risks of algorithms: possible negative consequences were considered less often than advantages, and the list of threats was usually incomplete and rather hyperbolic. The authors focus on the tendency to perceive artificial intelligence systems as superior to human capabilities, which can lead to the anthropomorphization of technical progress, and, therefore, to new ethical and social challenges

Perception · Public discourse · Public opinion · Social media · Scientific Research and Philosophical Inquiry · Security, Politics, and Digital Transformation · Sociopolitical Dynamics in Russia