The Digitalization of Lifestyle in a Digital Era
A Case Study of WeChat in China
Bibliographic Data
| ID | 22109606 |
|---|---|
| Authors | Ru Ying (0000-0001-6443-3903, Guangdong University of Foreign Studies, corresponding author) |
| Year | 2020 |
| Volume | 8 |
| Issue | 3 |
| Pages | 119 |
| Publication date | 2020-01-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | International Journal of Literature and Arts (JOURNAL) |
| Journal identifiers | ISSN: 2331-0553 • E-ISSN: 2331-057X |
| Publisher | Science Publishing Group (PUBLISHER • PK) |
| DOI | 10.11648/j.ijla.20200803.13 |
| OpenAlex | W3015215527 |
| Language | EN |
| Citations received | 1 |
| References cited | 2 |
Digitalization has been identified as one of the most significant trends that change society, business, and people’s lives and has attracted academic attention from different fields. This study aims to investigate how digitalization, with the adoption of far-ranging digital technologies, has changed individuals’ lifestyles in China. WeChat was taken as an example to illustrate how digital social media, a typical digital technology, penetrates every aspect of individuals’ life and thus changes people’s lifestyles. To obtain in-depth insights about individuals’ perceptions and views towards the influence of WeChat, a semi-structured interview was conducted. Thirty respondents were interviewed, and three functionalities, namely Chats, Official Accounts and WeChat Pay , emerged as the most influential and were selected for detailed discussion. With cultural studies theories and through detailed analysis, the paper found that empowered by digital technologies, Chats has transformed individuals’ communicative practices to be hyper-texted and highly interactive; Official Accounts has created a platform for individuals to follow news and express ideas, a practice that was confined to professionals only; thus, a publishing public has emerged; and WeChat Pay has revolutionized how people shop and consume and access civil service. That is, the lifestyle of individuals is digitalized in China
Advertising · Business · China · Digital media · Media studies · Perception · Political science · Public relations · Publishing · Social media · Sociology · Asian Culture and Media Studies · Digital Marketing and Social Media · Psychology · Marketing
| Citations per year | 0.33 |
|---|---|
| Citation span | 2023 - 2023 (1) |
| Highly cited | No |