The influence of destination image within the territorial brand on regional development
Bibliographic Data
| ID | 22109934 |
|---|---|
| Authors | Giovana Goretti Feijó De Almeida (0000-0003-0956-1341, Instituto Politécnico de Leiria, corresponding author), Paulo Almeida (0000-0002-4797-2128, Instituto Politécnico de Leiria) |
| Year | 2023 |
| Volume | 9 |
| Issue | 1 |
| Publication date | 2023-12-31 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Cogent Social Sciences (JOURNAL) |
| Journal identifiers | ISSN: 2331-1886 • E-ISSN: 2331-1886 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/23311886.2023.2233260 |
| OpenAlex | W4385396738 |
| Language | EN |
| Citations received | 2 |
| References cited | 51 |
With the increasing level of global urbanization, cities have become protagonists, acquired multiple roles, and influence urban spaces’ transformation and strategic governance arrangements. A contemporary perspective of urban-territorial protagonism extends the debate to the image of destinations and the territorial brand focused on regional development. The objective is to understand the influence of destination image in the productive process of territorial branding in regional development. Multiple cases were analyzed using this method. The qualitative research employs a methodological-analytical matrix as a research protocol based on four macro variables. According to the results, a significant relationship exists between destination image and territorial brand, both dependent and independent. Research contributions include an examination of the inter-relationship between destination image and the concept of the territorial brand in regional development. As well, the research proposes a methodological protocol supported by the territorial brand as a framework for analyzing the destination image, introducing a novel approach in the field. The conclusion reiterates that destination image can influence the productive process of the territorial brand in regional development and vice-versa. However, each case will lead to distinct types of development
Advertising · Business · Destination Image · Destinations · Economic geography · Economic growth · Economics · Geography · Regional science · Tourism · Urbanization · Computer Science · Cruise Tourism Development and Management · Culinary Culture and Tourism · Diverse Aspects of Tourism Research · Marketing
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| Unique citing works | 2 |
|---|---|
| Citations per year | 1 |
| Citation span | 2024 - 2025 (2) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 2 |