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Unleashing potential

Multimedia learning and Education 4.0 in learning Professional English Communication

Bibliographic Data

ID22110356
AuthorsD Sri Dhivya (0000-0003-0277-1629, Kalasalingam Academy of Research and Education), A Hariharasudan (0000-0002-7938-9383, Kalasalingam Academy of Research and Education, corresponding author), Nadeem Nawaz (0000-0003-4781-7993, Kingdom University)
Year2023
Volume9
Issue2
Publication date2023-12-15
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueCogent Social Sciences (JOURNAL)
Journal identifiersISSN: 2331-1886 • E-ISSN: 2331-1886
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/23311886.2023.2248751
OpenAlexW4386221276
LanguageEN
Citations received4
References cited46

English is globally recognized as the dominant language for communication, playing a vital role in various fields. With the increasing interconnectivity and automation of the 21st century, the demand for professional English communication skills has risen worldwide. Multimedia learning has become crucial for engaging and motivating learners, aligning with Education 4.0 principles. This study explores the potential of the Education 4.0 tool ELSA (English Language Speech Assistance) app, which utilizes AI and speech recognition to enhance professional English communication skills among Business school students. The research utilized a cross-sectional survey approach with purposive sampling targeting Business school students, with 206 participants. Over a four-week intervention period, the students were guided to explore the ELSA application as per the study plan. After the intervention, the students’ perceptions were gathered and analyzed using the statistical tool SPSS version 21. The study’s novelty lies in combining multimedia learning with the Education 4.0 tool ELSA to enhance Professional English Communication skills. Results indicate that multimedia learning and ELSA significantly improve communication skills, motivation, engagement and learning outcomes. Further research is needed to address limitations and expand these findings

Medical education · Multimedia · Nonprobability sampling · Novelty · Pedagogy · Sociology · Computer Science · Educational Technology and E-Learning · Medicine · Mobile Learning in Education · Psychology · Technology-Enhanced Education Studies

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    Open Access•Richard E Mayer•The Cambridge Handbook of…•2014

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    Richard E Mayer•American Psychologist•2008

  • Interdisciplinary Research at the Intersection of Call, NLP, and SLA

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Unique citing works4
Citations per year2
Citation span2024 - 2025 (2)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 3

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