Management strategies for museum night opening in China

A SWOT-Tows analysis of Shanghai museums

Bibliographic Data

ID22112046
AuthorsTingting Huang (0000-0002-5058-1865, Fudan University), Jun Wei (0000-0002-3468-0150, Fudan University, corresponding author)
Year2024
Volume10
Issue1
Publication date2024-12-31
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueCogent Social Sciences (JOURNAL)
Journal identifiersISSN: 2331-1886 • E-ISSN: 2331-1886
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/23311886.2024.2327857
OpenAlexW4392858163
LanguageEN
Citations received1
References cited19

In China, the concept of Museum Night Opening, which involves keeping museums open to the public beyond regular daytime hours, has gained popularity since its inception in 2019. However, its implementation has posed both social benefits and operational challenges. This study aims to develop management strategies for Museum Night Opening in China, using a regional perspective centered on Shanghai. A systematic review of Shanghai cases spanning from 2007 to August 2023 was conducted for the development status. A SWOT-TWOS analysis was further employed for the development environment and management strategies. The internal management strategies (WO & WT) emphasize aspects such as human resources, finance, and materials to ensure smooth night operations. Meanwhile, the external management strategies (SO & ST) focus on the audience orientation and crossover collaboration to enhance nighttime experiences. Through management strategy planning, Chinese museums can establish Museum Night Opening as a high-quality initiative in a sustainable manner

Archaeology · Business · China · Geography · Political science · SWOT Analysis · Cruise Tourism Development and Management · Sport and Mega-Event Impacts · Strategic Planning and Analysis · Marketing

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