Exploring the hidden potential of Bali’s wellness tourism
Which factors encourage tourists to visit
Bibliographic Data
| ID | 22112118 |
|---|---|
| Authors | Nyoman Sri Subawa (0000-0001-5837-4863, University of National Education, corresponding author), Emi Angellina Mimaki (0009-0003-5881-308X, University of National Education), Caren Angellina Mimaki (0000-0003-0487-471X, University of National Education), Elif Baykal (0000-0002-4966-8074, Istanbul Medipol University), Made Srinitha Millinia Utami (0009-0003-0193-3769, Murdoch University) |
| Year | 2023 |
| Volume | 9 |
| Issue | 2 |
| Publication date | 2023-12-15 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Cogent Social Sciences (JOURNAL) |
| Journal identifiers | ISSN: 2331-1886 • E-ISSN: 2331-1886 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/23311886.2023.2269722 |
| OpenAlex | W4387607616 |
| Language | EN |
| Citations received | 1 |
| References cited | 64 |
The current research proposes a modified and extended Theory of Planned Behavior model by adding three crucial determinants in tourism management, namely wellness motivation, pull-factor motivation, and tourist value, to predict tourist behavior towards wellness tourism destinations in Bali. Empirical data was obtained via online surveys. A purposive sampling technique was implemented, with a total of 323 domestic tourist respondents which were collected and analyzed in this research. Data was analyzed using a structural equation model (PLS-SEM). The findings revealed that wellness motivation, pull-factor motivation, and tourist value were significant determinants for predicting tourists’ intentions to visit wellness tourism destinations. Moreover, tourists’ attitudes are significantly influenced by pull motivation and tourist value. The results also showed that subjective norms and perceived behavioral control failed to predict tourists’ visit intentions. Implications and suggestions for future research are explained
Advertising · Business · Destinations · Empirical research · Environmental health · Geography · Nonprobability sampling · Statistics · Structural equation modeling · Theory of planned behavior · Tourism · Tourist destinations · Computer Science · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Mathematics · Medicine · Psychology · Marketing
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| Citations per year | 1 |
|---|---|
| Citation span | 2025 - 2025 (1) |
| Highly cited | No |