The Popularity of the Regent Figures and Slogans in the Perspective of Socio-Cultural Mediatization

Bibliographic Data

ID22114272
AuthorsReza Praditya Yudha (0000-0002-4153-3765, University of Indonesia, corresponding author)
Year2022
Volume11
Issue1
Pages126-145
Publication date2022-11-20
Open AccessYes
TypeARTICLE
VenueARISTO (JOURNAL)
Journal identifiersISSN: 2338-5162 • E-ISSN: 2527-8444
PublisherUniversitas Muhammadiyah Ponorogo (PUBLISHER)
DOI10.24269/ars.v11i1.5623
OpenAlexW4320058525
LanguageEN
References cited5

The purpose of this study is to find out the popularity of the figures and slogans of the Tulungagung regents. This study elaborates previous researches stating that figures and slogans are forms of messages in the peripheral route that influence the people's political attitudes. This study argues that the communal culture of the people corresponds to the processing of information through the peripheral route. This study uses a mixed method that quantitatively surveys 192 respondents to find out the popularity of the regent figures and slogans in the last 23 years, as well as qualitatively applies the concept of mediatization to understand the socio-cultural context underlying the way people interpret the figure and the slogan of the regent. This study finds that the people have experienced a peaceful and harmonious social situation during the reign of Heru Tjahjono who coined the slogan "guyub rukun". The people are trying to raise the spirit of togetherness and harmony by reconstructing the slogan of "guyub rukun" in various sites and activities. This makes Heru Tjahjono and “guyub rukun” popular in the people's daily lives

Advertising · Aesthetics · Art · Media studies · Political science · Politics · Popularity · Regent · Slogan · Sociology · Visual arts · Communication Studies and Media · History · Islamic Finance and Communication · Law · Linguistics and Language Analysis · Psychology · Social Psychology

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