Prácticas comunicativas periféricas en los medios de comunicación en España. El caso de La Poderío

Bibliographic Data

ID22115484
AuthorsJosé-Luis Torres-Martín (0000-0001-6556-1560, Universidad de Málaga), Andrea Castro-Martínez (0000-0002-2775-625X, Universidad de Málaga)
Year2021
Volume8
Issue15
Pages170-198
Publication date2021-02-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueRevista de la Asociación Española de Investigación de la Comunicación (JOURNAL)
Journal identifiersISSN: 2341-2690 • E-ISSN: 2341-2690
PublisherAsociacion Espanola de Investigacion de la Comunicacion (AE-IC) (PUBLISHER)
DOI10.24137/raeic.8.15.8
OpenAlexW3129072865
LanguageES
Citations received2
References cited35

Within the framework of the new digital paradigm, a multitude of media have emerged that express communicational realities different from those institutionalised by conventional media groups. In Spain, alternative media proliferated after the crisis of 2008 and the transformation of the journalistic context, which is immersed in the digital economy. This work focuses on analysing La Poderío as a peripheral publication project with a gender perspective in the Spanish sphere, looking in depth at its trajectory and organisational structure, the strategies and communication channels it uses and its digital audience. It is a case study that has used in-depth interviews, web traffic analysis and the monitoring of metrics in social networks as tools. The results indicate that this is a project of non-mainstream journalistic cultural production with a gender perspective that values communication from the periphery and gives a voice to under-represented groups, helping to make alternative contexts of social and communicative interaction visible. However, with the intention of making proposals, elements have been detected that can facilitate its expansion and professionalization

Art · Geography · Humanities · Mainstream · Multitude · Political science · Professionalization · Social media · Social science · Sociology · Advertising and Communication Studies · Communication and COVID-19 Impact · Media and Digital Communication

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