Modernization and Globalization in the Aftermath of the Mass Media
Bibliographic Data
| ID | 22129453 |
|---|---|
| Authors | Sobia Usman (0000-0001-7076-6149, ILMA University), Usman Farooq (0000-0002-6269-9094, Islamia University of Bahawalpur), Muhammad Umair Chaudhary (0000-0002-1083-9569, Virtual University of Pakistan) |
| Year | 2021 |
| Volume | 9 |
| Issue | 1 |
| Pages | 115-120 |
| Publication date | 2021-03-03 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Humanities & Social Sciences Reviews (JOURNAL) |
| Journal identifiers | ISSN: 2395-6518 • E-ISSN: 2395-6518 |
| Publisher | Maya Global Education Society (PUBLISHER) |
| DOI | 10.18510/hssr.2021.9111 |
| OpenAlex | W4205829059 |
| Language | EN |
| References cited | 9 |
Purpose of the study: This research is a humble effort to ascertain what constitutes the connection between our prevailing societies, culture, and mass media; it is an effort to delve into the realm of the circumstances and conditions that cause the three of them to be intertwined. Methodology: Qualitative research method has been used to analyze & explore the confusing and increasing connection between predominant societies and mass media. Main Findings: The cultural effervescence, richness, and vibrancy of the globe are at stake and this cannot be further ignored. Because of the unrelenting cultural promotion of the dominant powers by the use of the media in the developing world, the younger generation is blissfully unaware of the rich local cultures, traditions, and values that their predecessors held in these countries. Application of the study: The present study may be applied to understand the consequences of Mass media after its advancement & globalization
Cultural globalization · Globalization · Globe · Mass media · Media studies · Modernization theory · Political economy · Political science · Public relations · Realm · Social science · Sociology · Higher Education and Employability · Higher Education Governance and Development · Law · Psychology · Socioeconomic Development in MENA
| Highly cited | No |
|---|