Sustainable development in the media. Experiences from the implementation of the international Sumed project

Bibliographic Data

ID22146874
AuthorsBeata Czechowska-Derkacz (0000-0002-9601-1972, University of Gdańsk), Milla Järvipetäjä (0009-0007-7959-6503, Turku University of Applied Sciences)
Year2025
Volume19
Issue2
Pages125
Publication date2025-12-19
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueMedia Biznes Kultura (JOURNAL)
Journal identifiersISSN: 2451-1986 • E-ISSN: 2544-2554
PublisherUniwersytet Jagiellonski - Wydawnictwo Uniwersytetu Jagiellonskiego (PUBLISHER)
DOI10.4467/25442554.mbk.25.023.22872
OpenAlexW7116780549
LanguageEN
References cited11

The dynamically changing media environment, encompassing modern technologies, including artificial intelligence, and new modes of communication, raises questions about the relevance of teaching methods in professions connected to the media, particularly in synergy with the goals of sustainable development. This is a discourse not only on the environmental aspects of media activity but also on professional ethics and workplace culture, organizational models, professional responsibility, equality, integration, inclusiveness, and wellbeing. How should future journalists, public relations specialists, media relations professionals, and others working in media be educated? How can we develop future-oriented competences and create a responsible and inclusive media environment? This article attempts to address these questions based on the experiences of the international project SUMED – Sustainable Multidimensional Media Contents, involving partner universities from Poland, Spain, Malta, and Finland

Professional development · Public participation · Sustainability · Sustainable development · Environmental Sustainability in Business · Sustainability in Higher Education · Sustainable Development and Policies

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