Product Experience Is Seductive

Dados Bibliográficos

AUTOR(ES) Stephen J. Hoch
ANO 2002
TIPO Artigo
PERIÓDICO Journal of Consumer Research
ISSN 0093-5301
E-ISSN 1537-5277
EDITORA Routledge (United Kingdom)
DOI 10.1086/344422
CITAÇÕES 7
ADICIONADO EM Não informado
The Effect of Novel Attributes on Product Evaluation

(2001)

Persistent Preferences for Product Attributes: The Effects of the Initial Choice Context and Uninformative Experience

(2001)

The Impact of Common Features on Consumer Preferences: A Case of Confirmatory Reasoning

(2001)

Children, Advertising, and Product Experiences: A Multimethod Inquiry

(2000)

Ferramentas

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