To the construction of the new concept of art (art as a form of life)

This article formulates the task of constructing a new concept of art that corresponds with the challenges of time and the transformed artistic practice. The author aims to solve the problem relevant to his time, which is similar to the problem solved by Aristotle in the context of creating the “Poetics”. The theoretical provisions of the new concept are preceded by reconstruction of the work of the prominent Israeli writer Meir Shalev and the creators of the American TV series “The Marvelous Mrs. Maisel”. These examples demonstrate that although these works describe the events of everyday life, the latter are taken not as the facts typical for cognition, but are being transformed for the construction of artistic reality. Analysis is conducted on the techniques and expressive means used in creating the artistic reality. The hypothesis is advances that the comprehension of the nuances of artistic reality requires the analysis of artistic communication, as well as conceptualizations of art. Within the framework of artistic communication, the author examines the position, motives and activity of the writer and the audience. It is assumed that on the one hand, they live through their problems in the artistic form and create their works (writer, artist), or they enter the artistic reality and live through its events (reader, viewer). All these statements are supported by the results of the research of the genesis of art conducted by the author. In conclusion, the author lists the ground plan of the new concept of art, namely the introduction

Aesthetics · Art · Comprehension · Epistemology · Everyday life · Literature · Poetics · Poetry · Sociology · Visual arts · Computer Science · Discourse Analysis and Cultural Communication · Engineering · History · Innovations in Education and Learning Technologies · Language, Communication, and Linguistic Studies · Philosophy