Impact of TV content on audience’ perception of materialism
Datos Bibliográficos
| ID | 22151440 |
|---|---|
| Autores | Saba Muneer (Virtual University of Pakistan, autor de correspondencia), Samara Munir (Virtual University of Pakistan, autor de correspondencia) |
| Año | 2020 |
| Volumen | 6 |
| Número | 4 |
| Páginas | 62-75 |
| Fecha de publicación | 2020-05-13 |
| Peer Reviewed | Sí |
| Open Access | Sí |
| Tipo | ARTICLE |
| Revista | International Journal of Linguistics Literature and Culture (JOURNAL) |
| Identificadores de la revista | ISSN: 2455-8028 • E-ISSN: 2455-8028 |
| Editorial | Suryasa and Sons (PUBLISHER) |
| DOI | 10.21744/ijllc.v6n4.906 |
| OpenAlex | W3024806220 |
| Idioma | EN |
| Citas recibidas | 3 |
| Referencias citadas | 35 |
The researcher’s intent in the study is to explore television as a cause of materialism. The objective of this study pertains to explore the Impact of TV content (dramas, movies, talk shows, morning shows, awards shows, political shows, comedy shows, TV ads) on the audience’s perception of materialism. The study has been conducted on the citizens of Lahore. The results show a positive relationship between television watching and perceived materialism. Heavy exposure to TV watching increases materialism and has been found to have a significant effect on viewers’ materialistic perception. The purpose of the study is to make significant contributions to the field of research
Advertising · Art · Business · Comedy · Epistemology · Literature · Materialism · Media studies · Perception · Sociology · Consumer Behavior in Brand Consumption and Identification · Mathematics · Media Influence and Health · Media, Gender, and Advertising · Psychology · Social Psychology
When teenagers work
Television and its Viewers
Materialistic values
Perceived reality and the cultivation hypothesis
Impact of TV content on audience’ perception of materialism
TV Violence Profile No. 8
The Role of Family Communication in Consumer Learning
Cultural Indicators
Aging with Television
The “Mainstreaming” of America
Value changes and the dimensions of familism in the European community
When Teen-Agers Work
Survey response rate levels and trends in organizational research
The relations of maternal and social environments to late adolescents' materialistic and prosocial values
The Roper Question and Television vs. Newspapers as Sources of News
Television's influence on social reality
Adolescents, VCRs, and the Family Environment
Images of life in America
Televised Violence and Paranoid Perception
Television viewing and fear of victimization
Television and Its Viewers
Family and Media Influences On Adolescent Consumer Learning
Culture and Consumption
Consumer Research and Semiotics
A Consumer Values Orientation for Materialism and Its Measurement
A Longitudinal Study of Television Advertising Effects
Family Structure, Materialism, and Compulsive Consumption
The Role of Television in the Construction of Consumer Reality
Television Viewing and the Perception of Affluence
Uniform Messages and Habitual Viewing
Television's Cultivation of Material Values
Decision Making Among the Young
Materialism and Quality of Life
Embarrassment and Erving Goffman's idea of human nature
| Obras citantes distintas | 3 |
|---|---|
| Citas por año | 0,5 |
| Intervalo de citas | 2020 - 2024 (5) |
| Velocidad de citación | recent |
| Altamente citado | No |
| Tipos de cita | Neutras: 3 |