Indicators of Buying influence in business Markets Perceived by Marketing Students
Bibliographic Data
| ID | 22154692 |
|---|---|
| Authors | Angelo R Santos (0000-0002-7460-2624, Nueva Ecija University of Science and Technology, corresponding author) |
| Year | 2020 |
| Volume | 5 |
| Issue | 1 |
| Pages | 325-329 |
| Publication date | 2020-01-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | International Journal of English Literature and Social Sciences (JOURNAL) |
| Journal identifiers | ISSN: 2456-7620 • E-ISSN: 2456-7620 |
| Publisher | AI Publications (PUBLISHER) |
| DOI | 10.22161/ijels.51.53 |
| OpenAlex | W3009601178 |
| Language | EN |
| References cited | 1 |
Marketing experts studied the processes and behaviors that business customers used in their buying activities, and enabled research to better understand and maintain their business customers. This paper determined the indicators of buying influence in business markets in terms of: environmental influences, organizational influences, situational influences, interpersonal influences and individual influences; and determined the level of influence to the buying decision perceived by marketing students. This paper used descriptive method. A total of 317 students (219 Female and 98 Male) taking up Bachelor of Science in Business Administration Major in Marketing Management from State Universities and Colleges in Nueva Ecija were surveyed in this paper
| Highly cited | No |
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