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Travel Configuration on Consumer Trip-Chained Store Choice

Dados Bibliográficos

ID2215728
AutoresCharles M Brooks (0000-0001-9087-7321), Patrick J Kaufmann, Donald R Lichtenstein
Ano2004
Volume31
Fascículo2
Páginas241-248
Data de publicação2004-09-01
Peer ReviewedSim
Open AccessNão
TipoARTICLE
PeriódicoJournal of Consumer Research (JOURNAL)
Identificadores do periódicoISSN: 0093-5301 • E-ISSN: 1537-5277
EditoraOxford University Press (OUP) (PUBLISHER)
DOI10.1086/422104
OpenAlexW2175625796
IdiomaEN
Citações recebidas5
Referências citadas9

We predict that in evaluating alternative equidistant trip chains (i.e., the combining of multiple destinations into a single outing), consumers will choose trip chains where destinations are more clustered (i.e., closer to each other) and further from the origin over equidistant trip chains where destinations are less clustered but closer to the origin. This prediction is based on the assumptions of diminishing marginal sensitivity and reference-point dependence postulated by reference-dependent theory. Results of the first experiment provide support for this prediction. Results of the second experiment provide evidence that trip-chain configuration affects route choice via both facets of reference-dependent theory

Advertising · Business · Destinations · Econometrics · Equidistant · Geography · Geometry · Operations research · Point (geometry) · Tourism · Computer Science · Consumer Market Behavior and Pricing · Economic and Environmental Valuation · Mathematics · Transportation Planning and Optimization

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Obras citantes distintas5
Citações por ano0,31
Intervalo de citações2010 - 2026 (17)
Velocidade de citaçãocurrent
Altamente citadoNão
Tipos de citaçãoNeutras: 4
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