The Asymmetric Effect of Discount Retraction on Subsequent Choice

Bibliographic Data

ID2215852
AuthorsLuc Wathieu (0000-0003-0691-7461), A V Muthukrishnan (0000-0001-9902-2047), Bart J Bronnenberg (0000-0003-2947-5192)
Year2004
Volume31
Issue3
Pages652-657
Publication date2004-12-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Consumer Research (JOURNAL)
Journal identifiersISSN: 0093-5301 • E-ISSN: 1537-5277
DOI10.1086/425100
LanguageEN
Citations received1

  • In-Store Spending Dynamics

    Open AccessDaniel Sheehan, Koert Van Ittersum et al.Journal of Consumer Research2018

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