Gender Differences in Responses to Emotional Advertising: A Social Desirability Perspective

Dados Bibliográficos

AUTOR(ES) Robert J. Fisher , Laurette Dubé
ANO 2005
TIPO Artigo
PERIÓDICO Journal of Consumer Research
ISSN 0093-5301
E-ISSN 1537-5277
EDITORA Oxford University Press
DOI 10.1086/426621
CITAÇÕES 3
ADICIONADO EM 2025-08-18
MD5 e32bdff8f0cd1d03c51226158af8eedd
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