Exploring the factors influencing Chinese civil engineering students' willingness to continuously use the Bilibili online platform
Innovative integration model based on UX, TAM, and ECM
Bibliographic Data
| ID | 22165902 |
|---|---|
| Authors | Yi Zhao (0009-0002-1840-3978, Southeast University), Yang Yang (0000-0002-3705-7612, Southeast University), Zhengxing Guo (0000-0003-4014-9638, Southeast University, corresponding author) |
| Year | 2025 |
| Volume | 10 |
| Publication date | 2025-12-15 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Frontiers in Education (JOURNAL) |
| Journal identifiers | ISSN: 2504-284X • E-ISSN: 2504-284X |
| Publisher | Frontiers Media SA (PUBLISHER • CH) |
| DOI | 10.3389/feduc.2025.1697203 |
| OpenAlex | W4417328691 |
| Language | EN |
| References cited | 55 |
Learning via online platforms is gaining traction among university students globally. Prior research has demonstrated that students pursuing majors in medicine, linguistics, and computer science have reaped benefits from online learning platforms. Will Chinese students persist in utilizing online platforms for ongoing learning? This study establishes a novel model, drawing on data from 435 undergraduate students majoring in civil engineering in China. This model amalgamates user experience, the Technology Acceptance Model (TAM), and the Expectation Confirmation Model (ECM), providing an in-depth analysis of the factors influencing the willingness to continue using the Bilibili online platform. The findings reveal that: (1) the new model exhibits good fit; (2) 12 out of 13 hypotheses are supported, with functional experience showing no significant influence on satisfaction and intention to continue using; (3) perceived ease of use has a more pronounced impact on satisfaction and intention to continue using compared to perceived usefulness
Engineering education · Online learning · Online Teaching · Technology Acceptance Model · Usability · User satisfaction · Gender and Technology in Education · Impact of Technology on Adolescents · Technology Adoption and User Behaviour
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| Highly cited | No |
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