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Growing From Emerging Entrepreneurs into Brands

A Systematic In-depth Literature Review of the Psychological Factors

Bibliographic Data

ID22171817
AuthorsShahzad Khan (0000-0002-7714-9685, University of Haripur), Mohammad Daud Ali (0000-0003-3752-2331, University of Haripur), Abdul Majid (0000-0002-5858-6601, University of Haripur)
Year2023
Volume8
Issue1
Pages42-52
Publication date2023-03-30
Open AccessYes
TypeARTICLE
VenueGlobal Social Sciences Review (JOURNAL)
Journal identifiersISSN: 2520-0348 • E-ISSN: 2616-793X
PublisherHumanity Only - HO (PUBLISHER)
DOI10.31703/gssr.2023(viii-i).04
OpenAlexW4367397548
LanguageEN

The purpose of the study is to identity and develops a comprehensive construct for the entrepreneurs in Pakistani context. The study has used qualitative review to highlight the reasons of entrepreneurship and issues faced by emerging entrepreneurs in Pakistan. The study intended to investigate the extant literature on Entrepreneurial Opportunity Recognition. The researchers focused on reputed and leading journals in order to contribute in a more objective manner. A comprehend review indicates that not just entrepreneurial factors but also shows how setups are branded. The study also highlights a comprehensive psychological model for quantitative testing. The previous studies only shows the importance and factors of entrepreneurship, however, this study also have highlighted the reasons for branding in emerging entrepreneurship. The study will impact to elaborate clearly on the information's about not only entrepreneurship but also the directions towards branding

Business · Entrepreneurship · Extant taxon · Geography · Political science · Public relations · Qualitative research · Social science · Sociology · Computer Science · Entrepreneurship Studies and Influences · Psychology · Marketing

Highly citedNo

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