Growing From Emerging Entrepreneurs into Brands
A Systematic In-depth Literature Review of the Psychological Factors
Bibliographic Data
| ID | 22171817 |
|---|---|
| Authors | Shahzad Khan (0000-0002-7714-9685, University of Haripur), Mohammad Daud Ali (0000-0003-3752-2331, University of Haripur), Abdul Majid (0000-0002-5858-6601, University of Haripur) |
| Year | 2023 |
| Volume | 8 |
| Issue | 1 |
| Pages | 42-52 |
| Publication date | 2023-03-30 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Global Social Sciences Review (JOURNAL) |
| Journal identifiers | ISSN: 2520-0348 • E-ISSN: 2616-793X |
| Publisher | Humanity Only - HO (PUBLISHER) |
| DOI | 10.31703/gssr.2023(viii-i).04 |
| OpenAlex | W4367397548 |
| Language | EN |
The purpose of the study is to identity and develops a comprehensive construct for the entrepreneurs in Pakistani context. The study has used qualitative review to highlight the reasons of entrepreneurship and issues faced by emerging entrepreneurs in Pakistan. The study intended to investigate the extant literature on Entrepreneurial Opportunity Recognition. The researchers focused on reputed and leading journals in order to contribute in a more objective manner. A comprehend review indicates that not just entrepreneurial factors but also shows how setups are branded. The study also highlights a comprehensive psychological model for quantitative testing. The previous studies only shows the importance and factors of entrepreneurship, however, this study also have highlighted the reasons for branding in emerging entrepreneurship. The study will impact to elaborate clearly on the information's about not only entrepreneurship but also the directions towards branding
Business · Entrepreneurship · Extant taxon · Geography · Political science · Public relations · Qualitative research · Social science · Sociology · Computer Science · Entrepreneurship Studies and Influences · Psychology · Marketing
| Highly cited | No |
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