Marketing the Miracles
Studies on the Commodification of the Quran, Prayer, and Sadaqa
Bibliographic Data
| ID | 22178693 |
|---|---|
| Authors | Dadang Darmawan (0000-0002-0345-090X, Sunan Gunung Djati State Islamic University Bandung, corresponding author) |
| Year | 2023 |
| Volume | 7 |
| Issue | 1 |
| Pages | 27-40 |
| Publication date | 2023-04-30 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Religious Jurnal Studi Agama-Agama dan Lintas Budaya (JOURNAL) |
| Journal identifiers | ISSN: 2528-7230 • E-ISSN: 2528-7249 |
| Publisher | Sunan Gunung Djati State Islamic University of Bandung (PUBLISHER) |
| DOI | 10.15575/rjsalb.v7i1.25232 |
| OpenAlex | W4387316470 |
| Language | EN |
| References cited | 12 |
Religion is a miracle. The history of religion is filled with stories of the miracles of its founder and leaders. Religion does not intend to sell miracles for worldly gain because the purpose of religion is spiritual. Nevertheless, in reality, the miracles offered by religion are often commodified. This study examines the commodification of religion in Indonesia, especially those related to the Quran, sadaqa, and glory. This research uses qualitative methods with Habermas’s hermeneutical approach to uncover the economic motives behind the utterances delivered by certain religious figures. The results showed that certain religious figures had commodified the Quran (as a material element), prayer (as a suprarational element), and sadaqa (as a social element) through the utterances they delivered. This research found that religion, based on ordinary people’s point of view, is nothing more than a solution to their complex problems. These social conditions have given religious elites the opportunity to commodify religion. In addition, the research proposes a theoretical contribution that “the perfect religious commodification” should consist of and offer three elements: material, suprarational, and social benefits. This combination of benefits may be the key to the effectiveness of religious commodification and the continued support of ordinary people
Aesthetics · Commodification · Economics · Economy · Epistemology · Glory · Miracle · Nothing · Political science · Prayer · Social science · Sociology · Halal products and consumer behavior · Islamic Finance and Banking Studies · Islamic Finance and Communication · Law · Philosophy · Religious studies
The Use and Abuse of the Spirit in Pentecostalism
Magic, Science and Religion and Other Essays
The Political Economy of Communication
Religion and Film
Islam and Humanity
Capital
The making of public Islam
The Religion of the Market
Heuristic versus systematic information processing and the use of source versus message cues in persuasion
Religious Commodifications in Asia
Marx and Anthropology
A prophet but not for profit
| Highly cited | No |
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