Genre-based and pragmatic interpretation of texts of medication instruction

The relevance of the study lies in expanding our understanding of the functional-pragmatic and linguistic characteristics of medical instructions for the use of medications and the need to classify them as a specific discursive practice. The subject of the study is the pragmastylistic essence of the genre under consideration. Based on the methodology of speech genre modeling by T.V. Shmelyova, the main communicatively significant parameters of medical instructions texts are characterized, taking into account their linguopragmatic specificity, which defines the purpose of this study. It has been established that when the patient is indicated as the primary recipient in the package insert, the patient's level of awareness and ability to adequately receive information is low, and professional training is necessary to interpret information about the composition and pharmacological properties of the medication, its effects, methods of use, potential side effects, etc. Therefore, based on the results of the study, the author concludes that the text of the medication package insert is primarily intended for specialized recipients. This vector of addressability allows us to point out the pragmatic passivity of the addressee-consumer (patient) in the context of the indispensable professional communicative activity of doctors and pharmacists. The linguistic features (modalities of possibility/obligation, the presence of impulsive/prohibitive constructions) confirm the high degree of normativity and impersonality of the communicative organization of these texts. The study concludes with the author's definition of drug instructions as a specific speech genre. The proposed interpretation of a specific genre contributes to the study of the theory of speech genres and can contribute to the further development of genres in medical and pharmaceutical discourse

Relevance theory · Discourse Analysis and Cultural Communication · Language, Communication, and Linguistic Studies · linguistics and terminology studies