English-language version of the Kazan gastronomic guide as the object of linguistic and stylistic study

Despite the existence of a large number of papers devoted to different travel guides study, they do not focus on Russian gastronomic guides. Thus their linguistic and stylistic aspect has not yet received special attention. Gastronomic guides are aimed at tourists who are interested not only in the historical sights of the region, but also in its culinary traditions. The article examines the Kazan gastronomic guide, namely its English version. The guide is a reference and advertising publication (a brochure) with a fully creolized text, which is presented in printed and electronic version. Its aim and purpose is not only to inform tourists about the variety of culinary traditions, but also to stimulate their interest in trying local dishes. The authors of the guide do their best to provide visitors with complete information about each dish, while exerting an emotional and aesthetic impact on tourists, aimed at awakening the desire to try it. Therefore, the guide under study resorts various lexical stylistic devices, such as: metaphors, epithets of positive connotation, metonymy, hyperbole, syntactical figures (aposiopesis, periphrases, rhetorical exclamations and questions, parcellation, anaphora, antitheses, often used in convergence. In addition to the above, the use of various grammatical features was revealed (homogeneous sentence members used in enumeration, nominative sentences, passive constructions). The authors of the guide in question pay due attention to the detailed description of interiors and dishes, since establishing trustworthy relation between the seller of services and the consumer is one of the key aspects of effective advertising. At the same time, it should be recognized that the English version contains some minor lexical errors related to tautology, which is a feature of this edition

Linguistics · Computer Science · Discourse Analysis and Cultural Communication · History · Philosophy