The value of signs in social media accounts of #kelasblogger Instagram community
Bibliographic Data
| ID | 22184002 |
|---|---|
| Authors | Salman Salman (0000-0002-8749-3201, Universitas Sahid Jakarta), Udi Rusadi (0000-0003-3876-5634, Universitas Sahid Jakarta), Rully Nasrullah (Universitas Sahid Jakarta) |
| Year | 2022 |
| Volume | 6 |
| Issue | 3 |
| Pages | 941-954 |
| Publication date | 2022-11-21 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies (JOURNAL) |
| Journal identifiers | ISSN: 2549-7294 • E-ISSN: 2549-7626 |
| Publisher | Dr. Soetomo University (PUBLISHER) |
| DOI | 10.25139/jsk.v6i3.5382 |
| OpenAlex | W4311320071 |
| Language | EN |
| References cited | 7 |
The use of communication technology is only limited to a means of exchanging messages. However, there is a significant value behind it. As Baudrillard points out, in a consumer society, people buy products based on sign value, as indicated in this case study. The results of this study indicate that the #Kelasblogger community's Instagram social media posts contain various values, such as commodity and non-commodity values. The value of the commodity is detected in the XL Go MiFi modem purchased to support travelling activities. The use of information technology-based social media makes people have similar or uniform behaviour and compete in enjoying and spreading the sign values in their lives. This consumptive behaviour is caused by several underlying factors, namely the development of lifestyle into a separate commodity, the shift from production to consumption, and capitalism's shift from labour exploration to consumer exploration
Advertising · Business · Capitalism · Commerce · Commodity · Economics · Market economy · Political science · Social media · Social science · Sociology · Computer Science · Law · Mathematics · SMEs Development and Digital Marketing · Marketing
| Highly cited | No |
|---|