Adopsi media sosial oleh pemerintah
Studi kasus akun TikTok kementerian keuangan
Bibliographic Data
| ID | 22184165 |
|---|---|
| Authors | Endah Setyorini (corresponding author) |
| Year | 2022 |
| Volume | 6 |
| Issue | 1 |
| Pages | 253-276 |
| Publication date | 2022-03-20 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies (JOURNAL) |
| Journal identifiers | ISSN: 2549-7294 • E-ISSN: 2549-7626 |
| Publisher | Dr. Soetomo University (PUBLISHER) |
| DOI | 10.25139/jsk.v6i1.3966 |
| OpenAlex | W4220724612 |
| Language | EN |
| References cited | 35 |
The use of social media as a communication medium for organisations, including by government agencies, is a practice that is considered more efficient than traditional media. One of the social media that has been widely used in the last two years is TikTok. This article describes the process of adopting TikTok as a new communication medium for the government and its management strategy. The study focused on the @kemenkeuri account owned by the Ministry of Finance, which is one of the best government institutions in the field of Government Public Relations (GPR) in Indonesia. Data were obtained through interviews with @kemenkeuri’s administrators and through observations on the TikTok@kemenkeuri account page. The results of the study indicate that the adoption of TikTok by the Ministry of Finance is currently still in its second stage, which according to the Mergel & Bretschneider (2013) model is referred to as the “Order from Chaos” stage
Business · Christian ministry · Field research · Political science · Public relations · Social media · Social science · Sociology · Educational Methods and Impacts · Islamic Finance and Communication · Law · SMEs Development and Digital Marketing
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Organization formalization, sector and social media
Connecting citizens and local governments? Social media and interactivity in major U.S. cities
Public Administrators’ Use of Social Media Platforms
A Three‐Stage Adoption Process for Social Media Use in Government
Developing and Testing an Integrative Framework for Open Government Adoption in Local Governments
| Highly cited | No |
|---|