FoMo di media sosial dan e-WoM
Pertimbangan berbelanja daring pada marketplace
Bibliographic Data
| ID | 22184199 |
|---|---|
| Authors | Caroline Claudia Christy (University of Indonesia, corresponding author) |
| Year | 2022 |
| Volume | 6 |
| Issue | 1 |
| Pages | 331-357 |
| Publication date | 2022-03-20 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies (JOURNAL) |
| Journal identifiers | ISSN: 2549-7294 • E-ISSN: 2549-7626 |
| Publisher | Dr. Soetomo University (PUBLISHER) |
| DOI | 10.25139/jsk.v6i1.3742 |
| OpenAlex | W4221107332 |
| Language | EN |
| References cited | 22 |
FoMO is often used to test behavioural tendencies, individuals who tend to be more involved, encourage individual behaviour caused by fear, anxiety that arises in it, especially for the millennial group. Currently, the commercial industry has also succeeded in exploiting FoMO-based concepts in marketing and advertising approaches, including involving consumers in disseminating product information to the public. Previous research revealed that there is a significant influence on how FoMO can influence consumer behaviour on online shopping considerations, showing a relationship between FoMO on social media and the tendency to spread word-of-mouth in the online realm (eWOM). This study uses an approach with an interview method to get views from the experiences of social media users actively using the Marketplace platform in online shopping needs regarding the relationship between FoMO, eWOM and online shopping considerations on Marketplace from both the recipient and the sender of eWOM messages. All informants stated that FoMO and eWOM on social media have a tendency to encourage active responses to find out, share information with those closest to them so that they can determine shopping considerations both for merchants or Marketplaces
Advertising · Business · Communication source · Political science · Realm · Social media · Word of mouth · Computer Science · Digital Marketing and Social Media · Psychology · SMEs Development and Digital Marketing · Social Psychology · Technology Adoption and User Behaviour
Facebook intrusion, fear of missing out, narcissism, and life satisfaction
Regrets of the Typical American
Tourism information technology
Motivational, emotional, and behavioral correlates of fear of missing out
“I don’t want to miss a thing”
Fear of missing out (FoMO) among social media users
Factors Influencing Online Buying Behavior of College Students
The headwinds/tailwinds asymmetry
Why Do People Experience the Fear of Missing Out (FoMO)? Exposing the Link Between the Self and the FoMO Through Self-Construal
| Highly cited | No |
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