Examining the mediating role of environmental attachment
Exploring the role of green environmental awareness and sense of responsibility in promoting sustainable product consumption among Pakistani consumers
Bibliographic Data
| ID | 22187779 |
|---|---|
| Authors | Muhammad Sohaib Anwar (Management Sciences (United States)), Mazhar Abbas (0000-0001-9136-5619, University of Business and Technology), Nor Hasni Bt Osman, Nor Hasni Osman (0000-0001-6073-5672, Northern University of Malaysia), Rabya Tauheed (University of South Asia), Mohd Rizal Razalli (0000-0003-4196-9275, Northern University of Malaysia), Mohd Rizal bin Razalli, Mohd Kamarul Irwan Abdul Rahim (0000-0003-4432-5539, Northern University of Malaysia), Md Abdul Kafi (Northern University of Malaysia), Nura Abubakar Allumi (0009-0009-3537-767X, Northern University of Malaysia) |
| Year | 2024 |
| Volume | 8 |
| Issue | 8 |
| Pages | 4797 |
| Publication date | 2024-08-06 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Infrastructure Policy and Development (JOURNAL) |
| Journal identifiers | ISSN: 2572-7923 • E-ISSN: 2572-7931 |
| Publisher | EnPress Publisher (PUBLISHER) |
| DOI | 10.24294/jipd.v8i8.4797 |
| OpenAlex | W4401375871 |
| Language | EN |
| Citations received | 1 |
| References cited | 29 |
Purpose: This study investigates the mediating effect of Environmental Attachment (EA) among consumers in an emerging market, concentrating on the impact of two key factors: Green Environmental Awareness (GEA) and Sense of Responsibility (SOR) on Sustainable Product Consumption (SPC). Design/methodology/approach: A thorough online survey was carried out with Google Docs and distributed to 304 Pakistani consumers who now use or are considering purchasing sustainable or green products. Structural Equation Modeling (SEM) was used to rigorously test the suggested model utilizing a non-probability sampling technique, specifically the stratified purposive sampling approach. Findings: Green environmental awareness (GEA) and a sense of responsibility (SOR) have been shown to have a substantial impact on creating environmental attachment (EA) in both existing and potential customers of sustainable products. The findings of this study also revealed that environmental attachment (EA) plays an important role as a mediator in the links between green environmental awareness (GEA) and the consumption of sustainable goods (SPC), as well as between a sense of responsibility (SOR) and SPC. Despite this, it is crucial to note that the projected direct effect of GEA on SPC was shown to be statistically insignificant. This conclusion implies that additional factors outside the scope of this study may influence the relationship between GEA and SPC. Research limitations/implications: It is vital to highlight that the focus of this study is on an online sample of consumers near Punjab, Pakistan. Future studies should look at other parts of Pakistan to acquire a more complete picture of sustainable consumption trends. Furthermore, our findings suggest that characteristics impacting sustainable consumption, such as Green Environmental Awareness (GEA) and Sense of Responsibility (SOR), may differ among countries. As a result, performing a comparison analysis involving two or more countries could provide valuable insights into projecting sustainable product consumption among current and potential sustainable product customers. Originality/Value: This study contributes to the literature by investigating the factors of sustainable consumption using the lens of the Norm Activation Model theory (NAM), notably Green Environmental Awareness (GEA) and Sense of Responsibility (SOR), to predict sustainable product consumption. The findings are important for promoting long-term goals in Pakistan and provide a framework that can be applied in other emerging markets
Business · Economics · Environmental economics · Nonprobability sampling · Purchasing · Social science · Sociology · Structural equation modeling · Sustainability · Sustainable consumption · Sustainable products · Computer Science · Environmental Education and Sustainability · Environmental Sustainability in Business · Mathematics · Sustainability and Innovation in Business · Marketing
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| Unique citing works | 1 |
|---|---|
| Citations per year | 1 |
| Citation span | 2026 - 2026 (1) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 1 |