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Navigating the roadblocks

Media’s role in overcoming barriers to electric vehicle adoption in Medan

Bibliographic Data

ID22189012
AuthorsPeran Simanihuruk (0009-0005-1645-647X, Universitas Katolik Santo Thomas), Kornel Munthe (0000-0001-7581-0815, Universitas Katolik Santo Thomas), Charli Sitinjak (0000-0002-2247-6777, Binus University), Józef Ober (0000-0001-6290-381X, Silesian University of Technology)
Year2024
Volume8
Issue8
Pages5871
Publication date2024-08-23
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Infrastructure Policy and Development (JOURNAL)
Journal identifiersISSN: 2572-7923 • E-ISSN: 2572-7931
PublisherEnPress Publisher (PUBLISHER)
DOI10.24294/jipd.v8i8.5871
OpenAlexW4401824076
LanguageEN
References cited13

Adopting electric vehicles (E.V.) is crucial for promoting sustainable mobility in metropolitan areas such as Medan, Indonesia. To achieve this, it is essential to comprehend the factors that influence E.V. adoption, with a particular focus on the impact of media. This study examines the adoption of electric vehicles in Medan and evaluates the influence of the media on the public’s perception and policy decisions. Opinions, concerns, and recommendations surrounding electric vehicles were examined through surveys and interviews with 35 stakeholders, including students, lawmakers, industry experts, business owners, and media professionals. The findings indicate a strong knowledge and favorable perception of electric vehicles in Medan. However, there are worries regarding the expenses associated with E.V.s and the availability of charging infrastructure. Notably, 60% of the respondents identified media as their primary source of information, highlighting its significant influence. Encouraging cooperation between media, professionals, and stakeholders is advisable to achieve accurate and balanced reporting. This can be done by employing techniques like showcasing success stories and emphasizing the environmental advantages to encourage acceptance and implementation. This study provides valuable insights into improving the adoption of electric vehicles in Medan. It emphasizes the significance of implementing effective media strategies and supportive policies to achieve sustainable transportation solutions

Business · Electric vehicle · Metropolitan area · Perception · Political science · Public relations · Electric Vehicles and Infrastructure · Energy, Environment, and Transportation Policies · Psychology · Transportation and Mobility Innovations · Marketing

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