Shaping consumer choices
The power of green brand knowledge, trust, and social responsibility
Bibliographic Data
| ID | 22189017 |
|---|---|
| Authors | Muhammad Tanveer (0000-0003-4560-6439, Islamic University), Mohi ud Din (University of Central Punjab), Muhammad Faizan Khan (0000-0003-1232-7054, Kowsar Hospital), Hussein Mohamad Almurad (Islamic University), Eman Abdel Hameed Hasnin (Islamic University) |
| Year | 2024 |
| Volume | 8 |
| Issue | 8 |
| Pages | 5380 |
| Publication date | 2024-08-15 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Infrastructure Policy and Development (JOURNAL) |
| Journal identifiers | ISSN: 2572-7923 • E-ISSN: 2572-7931 |
| Publisher | EnPress Publisher (PUBLISHER) |
| DOI | 10.24294/jipd.v8i8.5380 |
| OpenAlex | W4401626827 |
| Language | EN |
| Citations received | 4 |
| References cited | 21 |
This empirical paper investigates the impact of green brand knowledge, green trust, and social responsibility on consumer purchase intentions within the developing nation of Pakistan. By highlighting the importance of these factors in influencing consumer behavior towards environmentally friendly products, the study aims to address the pressing need to mitigate environmental pollutants. Employing a quantitative research methodology, the study utilizes a questionnaire survey adapted from previous research to gather data. Regression analysis reveals significant and positive relationships between green brand knowledge, green trust, social responsibility, and consumer purchase intentions. Notably, green brand knowledge emerges as the most influential factor in shaping purchase intentions. This study contributes to the existing literature by providing insights into the dynamics of consumer behavior in a developing country context and offers practical implications for managers and decision-makers seeking to align organizational goals with consumer preferences for green brands. The findings underscore the importance of integrating environmental considerations into marketing strategies to meet consumer demand for sustainable products and foster environmental stewardship
Advertising · Business · Corporate social responsibility · Political science · Politics · Public relations · Social power · Social responsibility · Environmental Sustainability in Business · Marketing
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| Unique citing works | 4 |
|---|---|
| Citations per year | 4 |
| Citation span | 2025 - 2026 (2) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 4 |