Integrating TAM and TPB towards behavioural intention to use social networking sites by small and medium business entrepreneurs
Bibliographic Data
| ID | 22189202 |
|---|---|
| Authors | Siva Prakash C S, Sangeeta Sangeeta (0000-0001-8230-3299, KR Mangalam University), Goutam Dutta (0000-0002-1419-0162, Amity University), Wilson Cordova (0009-0004-5772-8534, De La Salle University), Gabriel Rojas Martel (0000-0001-9581-6659, Universidad Nacional Hermilio Valdizán), Shaista Alvi (0000-0003-3632-6099), Parayitam Chennakesava Rao (Ethiopian Civil Service University) |
| Year | 2024 |
| Volume | 8 |
| Issue | 8 |
| Pages | 5811 |
| Publication date | 2024-08-22 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Infrastructure Policy and Development (JOURNAL) |
| Journal identifiers | ISSN: 2572-7923 • E-ISSN: 2572-7931 |
| Publisher | EnPress Publisher (PUBLISHER) |
| DOI | 10.24294/jipd.v8i8.5811 |
| OpenAlex | W4401770187 |
| Language | EN |
| References cited | 13 |
In this research, we explore the psychological factors that SMB owners who are micro-entrepreneurs and use SNS for entrepreneurial purposes rely on to make their self-employment decisions. Research-based on a merger of the Technology Acceptance Model (TAM) and the Theory of Planned Behaviour (TPB) deals with how perceived ease of use (PEU), perceived usefulness (PU), attitude, subjective norms (SN), perceived behavioral control (PBC), openness to experience (OTE), and dominance contribute to people’s behavioural intention (BI) to use SNS for Data was collected from 342 SMB micro-entrepreneurs in the Delhi/NCR region of India by the means of a standardized questionnaire. Employing PLS-SEM, a partial least squares structural equation modeling was used to analyze the data. The results point out an impact of PU, attitude, and behavioral intention, and unappealing presentations, unacceptance of an explanation, unclear mechanisms, and domination do not make any difference. The research emphasizes how technophobe’s attitude, and the perception of effectiveness would impact micro-entrepreneurs desire to avail SNS for entrepreneurship efforts. Moreover, research shows the psychological understanding based on the SNS adoption by the small business owners, micro-entrepreneurs as well as for the practitioners and policymakers who are working to enhance the capability of the SMB. More investigations should be conducted on the other personality traits and cover more nations as demographic dividends in comparison to acquire more inclusive data
Business · Economics · Entrepreneurship · Management · Openness to experience · Perception · Structural equation modeling · Technology Acceptance Model · Theory of planned behavior · Usability · Applied Psychology · Computer Science · Digital Marketing and Social Media · Innovation Diffusion and Forecasting · Psychology · Social Psychology · Technology Adoption and User Behaviour · Marketing
Technology acceptance model (TAM) and social media usage
Do entrepreneurship programmes raise entrepreneurial intention of science and engineering students? The effect of learning, inspiration and resources
Entrepreneurial Intent among Students in Scandinavia and in the USA
The Relationship of Personality to Entrepreneurial Intentions and Performance
The Five-Factor Model of Personality and Its Relevance to Personality Disorders
Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
Impact of the perceived risk in influencers' product recommendations on their followers' purchase attitudes and intention
Resource-Based Perspective on ICT Use and Firm Performance
Social network use and personality
Who interacts on the Web
The Antecedents of the Technology Acceptance Model in Microentrepreneurs’ Intention to Use Social Networking Sites
The Relationship Between Personality Traits and Social Media Use
| Citation velocity | historical |
|---|---|
| Highly cited | No |