Self-marketing-empirical research from the users’ perspective
Bibliographic Data
| ID | 22189480 |
|---|---|
| Authors | Szonja JENEI (0000-0002-6865-1219, Széchenyi István University), Silvia Molnár (J. Selye University), Szilvia MÓDOSNÉ SZALAI (0009-0005-2164-9014, Széchenyi István University), László Józsa (0000-0001-6433-5107, University of Pannonia) |
| Year | 2024 |
| Volume | 8 |
| Issue | 16 |
| Pages | 9702 |
| Publication date | 2024-12-23 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Infrastructure Policy and Development (JOURNAL) |
| Journal identifiers | ISSN: 2572-7923 • E-ISSN: 2572-7931 |
| Publisher | EnPress Publisher (PUBLISHER) |
| DOI | 10.24294/jipd9702 |
| OpenAlex | W4405693806 |
| Language | EN |
| References cited | 3 |
Personal branding is a conscious activity that utilizes classic product marketing methods to make a person more marketable. In our study, we employed a quantitative research methodology. Through a survey, we examined the importance respondents assign to visible and non-visible traits and characteristics. During the data analysis, we established a ranking of the most important traits identified by the survey participants, which they believe contribute to a more favorable perception. Among the top five ranked traits—reliability, appearance, charisma, grooming, and authenticity—three are recognizable during the first encounter. Our findings suggest that women place greater emphasis on social perception than men, making them more likely to remain unnoticed. At the same time, younger generations tend to overvalue their presence on social media platforms
Advertising · Business · Charisma · Empirical research · Marketing research · Perception · Political science · Computer Science · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Impact of Technology on Adolescents · Psychology · Social Psychology · Marketing
| Highly cited | No |
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