Unveiling the determinants of online shopping

Insights from a developing nation

Bibliographic Data

ID22189683
AuthorsSyed Ali Fazal (0000-0003-1422-2547, Daffodil International University), Ali Saleh Alshebami (0000-0002-0050-5127, King Faisal University), Tanvir Abir (0000-0001-9029-8282, Daffodil International University), Saif Hossain (BRAC University), Abdullah Al-Mamun (0000-0002-5642-2945, National University of Malaysia), Abdullah Almamun, Abdullah Hamoud Ali Seraj (0000-0003-3607-2252, King Faisal University), Abu Elnasr E Sobaih (0000-0002-2730-689X, College of Tourism and Hotel Management)
Year2024
Volume8
Issue11
Pages5337
Publication date2024-10-09
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Infrastructure Policy and Development (JOURNAL)
Journal identifiersISSN: 2572-7923 • E-ISSN: 2572-7931
PublisherEnPress Publisher (PUBLISHER)
DOI10.24294/jipd.v8i11.5337
OpenAlexW4403218866
LanguageEN

This study examined the factors influencing online purchases among consumers in Bangladesh, employing a modified version of the Technology Acceptance Model (TAM). Data from 353 individuals in Bangladesh revealed that perceived ease of use, social influence, security, convenience, trust, emotional experience, and functional experience significantly positively affect the intention to purchase online. Additionally, results show that the intention to purchase online significantly positively affects actual online purchases. Findings further highlighted that intention to make online purchases mediated the influence of perceived ease of use, social influence, security, convenience, trust, emotional experience, and functional experience over online purchases. The study provides significant practical recommendations to help businesses and consumers support online purchasing with diverse advantages

Data science · Sociology · Computer Science · COVID-19 Pandemic Impacts · Psychology · Taxation and Compliance Studies · Technology Adoption and User Behaviour

Tools

Open DOIOpen Access