Agritourism as a catalyst for sustainable rural development
Innovations, challenges, and policy perspectives in the post-Covid-19 era
Bibliographic Data
| ID | 22190150 |
|---|---|
| Authors | Danupon Sangnak (0000-0002-4848-9285, Kasetsart University), Aunchistha Poo-Udom (0000-0003-3319-1555, Kasetsart University), Panchamaphorn Tamnanwan (Kasetsart University), Theerapong Kongduang (Kasetsart University), Suwimol Chanthothai (Kasetsart University) |
| Year | 2025 |
| Volume | 9 |
| Issue | 1 |
| Pages | 11185 |
| Publication date | 2025-01-15 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Infrastructure Policy and Development (JOURNAL) |
| Journal identifiers | ISSN: 2572-7923 • E-ISSN: 2572-7931 |
| Publisher | EnPress Publisher (PUBLISHER) |
| DOI | 10.24294/jipd11185 |
| OpenAlex | W4406405522 |
| Language | EN |
| Citations received | 1 |
| References cited | 32 |
This study investigates the dynamic landscape of agritourism in Thailand, emphasizing innovations, challenges, and policy implications in the post-COVID-19 era. Employing a qualitative approach, including a comprehensive literature review and semi-structured interviews with stakeholders, the research identifies key agritourism models, such as immersive learning experiences, technology-driven agritourism, and unconventional practices like salt and coconut plantations. Findings reveal that agritourism has adapted to shifting market demands through diversification, technological integration, and a heightened focus on sustainability. Notably, technology adoption in precision farming and hydroponics enhances resource efficiency and visitor engagement, while initiatives like rice paddy field tourism and highland agritourism showcase the cultural and ecological richness of rural landscapes. The study underscores the critical role of policy frameworks, infrastructure development, and community empowerment in fostering sustainable agritourism practices. Key policy recommendations include targeted subsidies, capacity-building programs, and harmonized regulatory frameworks to address challenges such as financial constraints, regulatory ambiguities, and inadequate infrastructure. This research contributes to the broader discourse on sustainable tourism and rural development, aligning agritourism with the United Nations Sustainable Development Goals (SDGs). By synthesizing insights on innovation, resilience, and sustainability, this study offers a comprehensive roadmap for policymakers, practitioners, and academics to leverage agritourism as a vehicle for rural revitalization and global sustainability. Future research directions are proposed to explore the long-term impacts of technological integration, community empowerment, and resilience strategies in agritourism
2019-20 coronavirus outbreak · Business · Disease · Economic growth · Economics · Environmental planning · Geography · Outbreak · Political science · Regional science · Sustainable development · Diverse Aspects of Tourism Research · Medicine · Sport and Mega-Event Impacts · Wine Industry and Tourism · Virology
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| Citations per year | 1 |
|---|---|
| Citation span | 2025 - 2025 (1) |
| Highly cited | No |