A Role of Artificial Intelligence on Marketing Mix and Consumer Behavior
Bibliographic Data
| ID | 22197264 |
|---|---|
| Authors | Prem Chandra Choudhary (Savitribai Phule Pune University), Nitin Zaware (0000-0003-2285-7040, Rayat Shikshan Sanstha) |
| Year | 2024 |
| Volume | 5 |
| Issue | 6 |
| Publication date | 2024-06-30 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | ShodhKosh: Journal of Visual and Performing Arts (JOURNAL) |
| Journal identifiers | ISSN: 2582-7472 • E-ISSN: 2582-7472 |
| Publisher | Granthaalayah Publications and Printers (PUBLISHER • IN) |
| DOI | 10.29121/shodhkosh.v5.i6.2024.5233 |
| OpenAlex | W4410716046 |
| Language | EN |
| References cited | 17 |
The present study examines the impact of Artificial Intelligence (AI) in the marketing mix on consumer behavior in Pune City. It establishes relationship between AI and the marketing mix which tries to impact on Consumer behavior. It also explores how AI-enabled strategies can shape consumer behavior and drive marketing objectives accomplishment. AI technology has gained popularity in various industries and each and every domain. It helps in marketing, due to its potential to enhance customer experiences, personalize marketing messages, which leads to improve predictability. This research deals with the role of Artificial Intelligence in overall Marketing Mix and Consumer Behaviour
Business · Consumer behaviour · Marketing mix · AI in Service Interactions · Employer Branding and e-HRM · Technology Adoption and User Behaviour · Marketing
| Highly cited | No |
|---|