Role of Ai in Social Media Marketing

This study investigates the significant role of artificial intelligence (AI) in social media marketing and examines the associated challenges faced by marketing professionals. Utilizing a quantitative research methodology, a structured questionnaire was distributed to 243 social media marketing professionals across various industries. The analysis reveals a strong consensus on the positive impact of AI in enhancing marketing campaign effectiveness, accuracy in audience targeting, engagement rates, and overall efficiency through AI-driven analytics and automation. However, the study also identifies substantial challenges, including high financial investment requirements, a lack of skilled personnel, data privacy concerns, biases in AI algorithms, and the difficulty of ensuring the accuracy and reliability of AI-driven insights. These findings underscore the need for strategic investment, robust data privacy frameworks, and continuous refinement of AI models. Future research should focus on developing cost-effective AI implementation methods, training programs for AI professionals, and exploring the ethical implications of AI in marketing

Advertising · Business · Social marketing · Social media · Social media marketing · World Wide Web · AI in Service Interactions · Computer Science · Digital Marketing and Social Media · Technology Adoption and User Behaviour · Marketing