Role of Digital Media in Promoting Sustainable Menstrual Product Among Stem and Non-Stem Students of Bbau

An Empirical Study

Bibliographic Data

ID22199454
AuthorsShweta Dubey (0000-0002-0457-9692, Babasaheb Bhimrao Ambedkar University), Mahendra Kumar Padhy (Babasaheb Bhimrao Ambedkar University)
Year2024
Volume5
Issue7
Publication date2024-07-31
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueShodhKosh: Journal of Visual and Performing Arts (JOURNAL)
Journal identifiersISSN: 2582-7472 • E-ISSN: 2582-7472
PublisherGranthaalayah Publications and Printers (PUBLISHER • IN)
DOI10.29121/shodhkosh.v5.i7.2024.6535
OpenAlexW4414706149
LanguageEN
References cited16

Introduction: Sustainable menstrual products (SMPs), including menstrual cups and organic pads, provide safer and eco-friendly alternatives to conventional products that contribute to health risks and environmental damage. In India, 336 million menstruators endure health perils, and the Earth pays the price with an estimated 12.3 billion tonnes of non-biodegradable sanitary waste generated annually (citation required). Despite increasing awareness, adoption of SMPs remains low due to cultural stigma, affordability issues, and lack of access. This study investigates the role of digital media in promoting awareness and adoption of SMPs among female students at Babasaheb Bhimrao Ambedkar University (BBAU), with a comparative focus on STEM and non-STEM groups.Methods: A quantitative comparative design was applied with a stratified random sample of 100 students (50 STEM, 50 non-STEM). Structured surveys measured awareness, adoption, digital literacy, and exposure to social media campaigns. Data were analyzed using t-tests, chi-square, correlation, regression, ANOVA, and factor analysis.Results: STEM students showed higher awareness (M=8.1 vs. 6.3, p

Digital divide · Digital Literacy · Digital media · Empirical research · Focus group · Literacy · Social media · Stratified sampling · Gender and Technology in Education

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