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On the Psychology of Loss Aversion

Possession, Valence, and Reversals of the Endowment Effect: Table 1

Bibliographic Data

ID2220064
AuthorsLyle Brenner (University of Florida), Yuval Rottenstreich (0000-0003-0201-3748, New York University), Sanjay Sood (0000-0002-3418-6347, University of California, Los Angeles), Baler Bilgin (0000-0003-3703-512X, University of Florida)
Year2007
Volume34
Issue3
Pages369-376
Publication date2007-10-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Consumer Research (JOURNAL)
Journal identifiersISSN: 0093-5301 • E-ISSN: 1537-5277
PublisherOxford University Press (OUP) (PUBLISHER)
DOI10.1086/518545
OpenAlexW2151871735
LanguageEN
Citations received33
References cited25

Loss aversion states that “losses loom larger than gains.” We consider two types of loss aversion defined by two interpretations of loss. A loss can be defined (1) in terms of valence or (2) in terms of possession. Correspondingly, valence loss aversion (VLA) entails greater sensitivity to negative (vs. positive) changes, and possession loss aversion (PLA) entails greater sensitivity to items leaving (vs. entering) one's possession. Both types of loss aversion imply an endowment effect for attractive items, but PLA implies a reversal of the endowment effect for unattractive items. Experimental results show endowment effect reversals consistent with PLA

Economics · Endowment effect · Loss aversion · Microeconomics · Possession (linguistics) · Prospect theory · Valence (chemistry) · Chemistry · Decision-Making and Behavioral Economics · Experimental Behavioral Economics Studies · Psychology · Psychology of Social Influence · Social Psychology

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Unique citing works33
Citations per year1,94
Citation span2009 - 2026 (18)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 32

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