A Qualitative Investigation of Customers' Preferences for Ayurvedic Beauty Products over Cosmetic Products
Bibliographic Data
| ID | 22200824 |
|---|---|
| Authors | Laxmi Kirana Pallathadka (0000-0001-9784-7336, Manipur University), Harikumar Pallathadka (0000-0002-0705-9035, Manipur University), Mairembam Sangita Devi (Manipur University) |
| Year | 2022 |
| Volume | 2 |
| Issue | 5 |
| Pages | 137-143 |
| Publication date | 2022-10-24 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Integrated Journal for Research in Arts and Humanities (JOURNAL) |
| Journal identifiers | ISSN: 2583-1712 • E-ISSN: 2583-1712 |
| Publisher | Stallion Publication (PUBLISHER) |
| DOI | 10.55544/ijrah.2.5.22 |
| OpenAlex | W4309204055 |
| Language | EN |
| Citations received | 2 |
| References cited | 7 |
Today, everyone is keen on showing their actual appearance as excellence. Also, they like to defend themselves from wellbeing risks by utilizing different restorative things. The explanation is that many organizations are fabricating both synthetic and ayurvedic-based restorative items. At first, natural items have a low market. Then, at that point, the acknowledgment of natural items is expanding in India and global business sectors. Moreover, this was occurred after understanding the side effects of synthetic-based restorative items. In this unique circumstance, the analysts have chosen to direct the field study identifying with customer mindfulness and inclinations towards ayurvedic restorative items in Coimbatore city. To work on the nature of the exploration, the scientists have chosen to think about the mindfulness and inclinations of customers towards ayurvedic and non-ayurvedic restorative items. The measurable devices like the chi-square test and rank examination are utilized to find the significant relationship between close-to-home elements of respondents and different parts of the items
Aesthetics · Art · Beauty · Business · Excellence · Mindfulness · Political science · Psychotherapist · Consumer Behavior in Brand Consumption and Identification · History · Mathematics · Psychology · Marketing
| Unique citing works | 2 |
|---|---|
| Citations per year | 0,5 |
| Citation span | 2022 - 2022 (1) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 2 |