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Unequal Laughter

Cartoons and Gender Stereotyping in Modern Kerala

Bibliographic Data

ID22201241
AuthorsBinumol Abraham Binumol Abraham, Binumol Abraham (corresponding author)
Year2022
Volume7
Issue1
Publication date2022-01-31
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSamyukta A Journal of Gender and Culture (JOURNAL)
Journal identifiersISSN: 2583-4347 • E-ISSN: 2583-4347
PublisherWomen's Initiatives (PUBLISHER)
DOI10.53007/sjgc.2022.v7.i1.45
OpenAlexW4296657966
LanguageEN
Citations received1
References cited4

The present study analyses different gender images in the cartoons and comic strips that appeared in magazines and newspapers of 20th century Kerala. The study explores the nature and depth of stereotypical and archetypical representations of women and men involved in cartoons. Stereotyping tends to occur where there are gross inequalities of power (Hall 258). Here power is directed against the subordinate group, women. Women are the main subject matter of laughter in cartoons, and women-specific humour/cartoons are overloaded with stereotypes. Women’s craze for new dresses and ornaments, passion for fashion, imitations for western ideas and styles, images of women active in the club, women’s pompousness, etc., are some aspects of stereotyping. Women and their character traits appear as a laughing matter in cartoons and comic strips. However, man is laughed at for being a ‘henpecked’ husband who fears his wife. Here too, a woman is the reason behind laughing at men. In most of the cartoons, women are seen as a product and taste factor for laughter. Such stereotypes are still continuing to play a powerful role in the popular perception of gender

Art · Art history · Club · Comic strip · Comics · Hollywood · Laughter · Literature · Media studies · Newspaper · Sociology · Wife · Gender Studies · History · Psychology · Social Psychology · South Asian Cinema and Culture

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Unique citing works1
Citations per year1
Citation span2025 - 2025 (1)
Citation velocityrecent
Highly citedNo

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