University’s Information Policy in a Mediatized Reality

Youth as the Main Target Audience

Bibliographic Data

ID22201494
AuthorsА Н Гуреева (0000-0002-8991-0486, Lomonosov Moscow State University, corresponding author)
Year2024
Volume8
Issue3
Pages630-650
Publication date2024-10-21
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueChanging Societies and Personalities (JOURNAL)
Journal identifiersISSN: 2587-6104 • E-ISSN: 2587-8964
PublisherUral Federal University (PUBLISHER • RU)
DOI10.15826/csp.2024.8.3.292
OpenAlexW4403658883
LanguageEN
References cited25

One of the key challenges faced by Russian higher education institutions is the lack of effective long-term strategies for communicating their research, educational activities, and student development efforts to various target audiences such as scholars, students, prospective applicants, regulatory authorities, and international groups. This study aims to uncover the principles and key features of universities’ information policies targeted at youth in Russia. The paper presents findings based on data obtained from a series of in-depth interviews (n = 17) with student representatives, vice-rectors, and department heads specializing in youth communication policy and pedagogical activities at Russian universities. Additionally, the study includes empirical data from a pilot survey conducted among students across four federal districts (n = 150). In the final section, the paper offers a set of key recommendations to enhance the effectiveness of media communication efforts with youth audiences

Aesthetics · Art · Media studies · Political science · Public relations · Sociology · Sociopolitical Dynamics in Russia

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Open DOIOpen Access