Attribute Conflict in Consumer Decision Making: The Role of Task Compatibility

Dados Bibliográficos

AUTOR(ES) Anish Nagpal , Parthasarathy Krishnamurthy
ANO 2008
TIPO Artigo
PERIÓDICO Journal of Consumer Research
ISSN 0093-5301
E-ISSN 1537-5277
EDITORA Routledge (United Kingdom)
DOI 10.1086/521903
ADICIONADO EM 2025-08-18
MD5 40e3e748d74c11d65e9f16fea4530720
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