An analysis of the correlation and significance of greeting terms in Indonesian presidential and vice presidential candidates corpus

Bibliographic Data

ID22204074
AuthorsErmanto Ermanto (State University of Padang), Vicno Triwira Dhika (0009-0003-2709-0886, State University of Padang, corresponding author), Havid Ardi (0000-0001-9584-254X, State University of Padang), Novia Juita (0000-0002-2903-2941, State University of Padang), Suryanef Suryanef (0000-0001-6109-7246, State University of Padang), Indrayuda (0000-0001-5109-8202, State University of Padang), Indrayuda Indrayuda, Norliza Jamaluddin (0000-0001-9105-7632, Sultan Idris Education University)
Year2025
Volume12
Pages101977
Publication date2025-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSocial Sciences & Humanities Open (JOURNAL)
Journal identifiersISSN: 2590-2911 • E-ISSN: 2590-2911
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.ssaho.2025.101977
OpenAlexW4414148386
LanguageEN
References cited39

This study quantitatively analyzes the correlation and significance of lexical greeting terms in the 2024 Indonesian presidential and vice-presidential debate corpus, leveraging the KORTARA corpus linguistics application. This research marks a methodological shift from traditional qualitative approaches to digital tools, enabling efficient processing of large datasets and identifying statistical patterns in political discourse. The study aimed to identify frequently used terms, analyze their correlation with vote acquisition, and determine statistical significance, bridging a gap in literature regarding quantitative aspects of Indonesian political language. Using Pearson's product-moment correlation and t-tests, findings reveal diverse outcomes for terms like “Pak,” “Gus,” “Bapak,” “Prof,” “Mas,” “Profesor,” and “Anda”. While “Gus” and “Prof/Profesor” exhibited very strong positive correlations, and “Anda” showed a strong negative correlation, most terms did not demonstrate a statistically significant influence on vote acquisition. This suggests that while maintaining politeness and cultural adherence is crucial in political discourse, substantive issues, campaign narratives, and a holistic personal image are more dominant factors in influencing voter decisions than the mere frequency of specific greeting terms. The research offers valuable insights for political communication and rhetorical strategy development

Corpus linguistics · Correlation · Indonesian · Politeness · Politics · Presidential system · Rhetorical question · Discourse Analysis in Language Studies · Language, Discourse, Communication Strategies · Swearing, Euphemism, Multilingualism

Tools

Open DOIOpen Access