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The interplay between motivation and health communication practice in HIV positive Ethiopian women receiving precancerous treatment

Bibliographic Data

ID22206221
AuthorsYemisirach H Menigistu (Bahir Dar University), Negesse Gessese (0000-0001-6748-4984, Bahir Dar University, corresponding author)
Year2026
Volume13
Pages102746
Publication date2026-06-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSocial Sciences & Humanities Open (JOURNAL)
Journal identifiersISSN: 2590-2911 • E-ISSN: 2590-2911
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.ssaho.2026.102746
OpenAlexW7143677229
LanguageEN
References cited35

The study explores the relationship between health communication and motivation among HIV-positive Ethiopian women undergoing precancerous treatment, employing a qualitative approach with thematic analysis informed by Self-determination theory and the Socio-Ecological model. Through in-depth interviews and focus group discussions with 21 participants, key findings indicate a lack of exposure to awareness campaigns and underutilization of participatory activities within health facilities. Cultural norms, religious beliefs, and traditional medicine significantly impact women's intrinsic motivation, while factors such as autonomy, emotional support, and preferences for the gender of healthcare providers also play crucial roles. Furthermore, organizational constraints like inadequate resources and training affect health outcomes and client autonomy. Effective health communication practices vary in impact, revealing that inherent motivation and recognized regulation are essential for successful long-term behaviour change, which is often compromised by poor communication strategies that lead patients to rely on external motivation. Finally, longitudinal and phenomenological studies can help more to understand the integration of different health communication practices and engagement from their lived experience

Clinical Practice · Health care · Health communication · MEDLINE · Public health · Risk communication · Adolescent Sexual and Reproductive Health · HIV/AIDS Impact and Responses · HIV/AIDS Research and Interventions

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