Distinctive Roles of Lead Users and Opinion Leaders in the Social Networks of Schoolchildren
Bibliographic Data
| ID | 2221147 |
|---|---|
| Authors | Jan Kratzer (0000-0002-5605-5938), Christopher Lettl (0000-0002-3267-0872, Universität Hamburg) |
| Year | 2009 |
| Volume | 36 |
| Issue | 4 |
| Pages | 646-659 |
| Publication date | 2009-12-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/599324 |
| OpenAlex | W2099511007 |
| Language | EN |
| Citations received | 11 |
| References cited | 70 |
Prior research has shown that both lead users and opinion leaders may propel the diffusion of innovation. This raises the question of whether lead users and opinion leaders are positioned similarly in social networks, which we address using a sample of 23 school classes consisting of 537 children. Research among children is very scarce in this particular domain. Our statistical analyses based on hierarchical linear modeling reveal two general results: first, lead users among children appear to possess a variety of links between clusters; second, opinion leaders are locally positioned within clusters of children and have many direct links
Biology · Lead (geology) · Opinion leadership · Political science · Public relations · Digital Marketing and Social Media · Knowledge Management and Sharing · Psychology · Social Media and Politics · Social Psychology
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The influence of sustainable branding and opinion leaders on international students’ intention to study
Founder Personalities, Behaviors and New Venture Success in Sub-Saharan Africa
Social Network Analysis
Conceptualizing Academic Norms in Middle School
Social network use and personality
Medical Innovation
Structural Holes
Centering or Not Centering in Multilevel Models? The Role of the Group Mean and the Assessment of Group Effects
Structured Imagination
Scale-Free Networks
Lead Users
Hierarchical linear models
Reliability of measures of centrality and prominence
Centrality in social networks conceptual clarification
Structural embeddedness and stability of interpersonal relations
Shared friendship networks and the life course
Homogeneity in confiding relations
Inducing word-of-mouth by eliciting surprise – a pilot investigation
Behavioral reputation
On the Importance of Marginality
Methods of Measuring Opinion Leadership
The Accuracy of Self-Reported Data and Prediction of Political Activity
The Two-Step Flow of Communication
Social Cognitive Theory of Mass Communication
Intraclass correlations
Social Ties and Word-of-Mouth Referral Behavior
Dimensions of Consumer Expertise
New Product Adoption and Diffusion
Birds of a Feather
Growing up in a Material World
Influentials, Networks, and Public Opinion Formation
Structural Holes and Good Ideas
Children, Advertising, and Product Experiences
The Strength of Weak Ties
Consumer Socialization of Children
| Unique citing works | 11 |
|---|---|
| Citations per year | 0,69 |
| Citation span | 2010 - 2023 (14) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 11 |